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THE WINDOW DISPLAY OF OMOTESANDO

COMPETITION PROJECT : HULIC COMPETITION 2018

PROJECT :   This is a competition organized by Hulic company. A topic of the  compettition2018  is “ The Omotesando”.  Omotesando street is one of the most famous commercial streets in Japan, There is a lot of fashion flagship store, exhibition, gallery, a cafe in this street. Sometimes they have a fashion event that was organized by high fashion brands or famous designer happened in this street. Designer point of view, An interesting point in this street is a fashion window display that was lined up in this fashionable street. These window display will be changed from season to season. A visitor will see many of the new window display when season change. An idea of changing these window display is an interesting point that was used in this design competition. Since the site was  located at the beginning point of the street in front of the Omotesando station. An idea of design is to create a big window display of the Omotesando street which shows an identity, character, lifestyle of the street to visitors. In this big window display, people can see much activities that happen inside space such as fashion designer exhibition, artist art exhibition or catwalk.

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